About the Global Youth Lab
The Alcatel-Lucent Global Youth Lab is an innovative primary research panel focused on soliciting end-user experiences and preferences from the highly coveted youth market. Lab members are teens and young adults from across the world who use communications technology. Our ongoing research looks to understand how this group experiences entertainment across all the devices they use (phones, televisions, computers and others), exploring both qualitative studies and quantitative insights.
TRU's experience finds that teens around the world play a distinctive role as a vanguard for new products and services. While adults tend to be fairly settled in their ways, teens haven't yet firmed up their consideration sets: Their lives are "under construction," and there is plenty of room for new additions. Teens eagerly scour the marketplace for new offerings, compare the combatants, and then advocate for the winners. Sometimes such searches take on an element of competition within their friend groups. In other cases, teens serve as the messengers of change for more regimented family members - and for the broader community. (Han Delin, Vice President, TRU)
Our panel participants are a robust group of young consumers available for quantitative research studies with short deadlines. This panel provides important distinctions for product development and testing plus business-building insights and actions.
The mix of Global Youth Lab members is:
- Globally diverse, coming from 11 countries — the United States, India, the United Kingdom, Mexico, Spain, Brazil, Italy, France, Germany, Japan and China
- Evenly split between male and female participants - With nearly 2500 members, ages (18-26).
- Technology-savvy — All have high-speed Internet capabilities and either own or regularly use mobile phones for activities other than phone calls (texting, uploading images, web surfing)
- Comfortable with the English language — 15% of panelists from non-English speaking countries speak English fluently, 50% speak moderately or fluently
