The Alcatel-Lucent Global Youth Lab

The youth market has grown up with the Internet and mobile phones. Multimedia and gaming applications are seen as essential to their personal expression and relationships. Teens and young adults help shape the future of communications technology. The Alcatel-Lucent Global Youth Lab provides in-depth and unfiltered access to the perceptions, attitudes and behaviors of 18 to 26 year-olds across the world to guide strategic direction and go-to-market strategies.

"TRU’s experience finds that teens around the world play a distinctive role as a vanguard for new products and services. Teens eagerly scour the marketplace for new offerings…and serve as the messengers of change for more regimented family members - and for the broader community". (Han Delin, Vice President, TRU)