Megatrends - A Wave of Change Impacting the Future

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The World is changing like never before: our children were born with digital technology as part of their DNA, our parents are pushing the frontiers of ICT as they increase their life expectancy;  neo-urbanization is blurring the boundaries between urban and rural areas and hyperconnectivity is changing the way we live and work. These are just some of the megatrends that Alcatel-Lucent and ENPC MBA PARIS have identified and studied.
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Sustainable by Design (SBD) refers to the accelerated transition from sustainability as something that was “nice to have” to sustainability as a “need to have”
168-24x7 refers to the modern phenomenon of “always on”, or 24x7 connectivity
Digital native acceleration, refers to the recent arrival into the business world of individuals who have grown up with digital technology
Ed-you-cation refers to the on-going shift, facilitated by ICT, from institution-based learning to individual-centered learning
Netizens to Government (N2G) refers to the new ways in which citizens are using digital media to interact with elected officials, governments and the public sector
Rejuvenaging refers to the frontiers of aging and rejuvenation as well as the far-reaching implications of rapidly-increasing life expectancies in many parts of the world
Neo-urbanization refers to the transformations that are changing the scope and look of urbanization
High-energy costs refer to rising economic and environmental costs of traditional energy sources, such as fossil fuels. This has prompted a movement for new research and development of alternative energy sources.
Industrialization refers to the rapid rise of industrial development driving the need for more sustainable industrial transformations which are more centred on environmental protection.
Global Warming refers to the phenomenon of global temperature increases as a result of excess carbon emission. The ICT industry has worked to deliver smart solutions, which are expected to contribute to a 15% reduction of global emissions by 2020 (GeSI).
Natural Resource Shortage refers to the depletion of critical resources such fresh water and fossil fuels. This crisis is worsened by the expected demand increase of 800 million consumers in the next 10 years.
Regulatory refers to policies that require the government to integrate environmental concerns into their economic and social platforms, thereby directing industrial and business practices towards sustainability.
Environmentalism refers to the heightened awareness stemming from increased energy prices, a period of economic booms, and increased concern for our generations’ environmental legacy.
Population Growth refers to the estimated 30% increase in the world’s population in the next 40 years driving increasing demand for food, energy, health, infrastructure and transport.
Net Neutrality is a principle that refers to equal access to all Internet content unrestricted by service providers or governments. This universalizes the constant ability to be connected.
Spectrum Shortage is derived from the increasing demand for wireless data services forcing service providers to increase coverage and capacity hence driving a competing demand for spectrum and better manage the spectrum to support the growing number of connected individuals.
Application and content refers to the rapid proliferation of internet applications that run on smart devices, such as media tablets, televisions, automobiles, and consumer electronics, enabling virtualized information which can be instantly obtained by anyone with access to broadband network.
Social Media refers to the increasingly mobile phenomenon enabled by applications like Twitter and Facebook that have come to dominate modern social interactions. Social Media has become a forum for the expression of political and social views by individuals, business, and communities.
Connected Workers are those connected individuals who have bridged the gap between work and home. Because of constant connectivity, these connected workers have “consumer expectations” when using professional applications and services.
Mobile Broadband refers to the provision of wireless Internet access through a mobile device. The increasing availability of 3G and LTE networks, together with the growing number of mobile connected devices like smartphones and tablets, is expanding people’s access to constant Mobile broadband connectivity.
Smart Devices refer to mobile devices that, in addition to their standard function (e.g. voice communication), can connect to the Internet, hereby expanding the ways individuals interact and access content and driving various forms of connectivity.
Fixed Broadband refers to the shift towards providing Internet access via dial-up to broadband through Digital Subscriber Line (DSL), cable modems, and fibre access technologies; thus enabling users to communicate and access content in more innovative ways.
Connected Homes refers to a home which uses smart devices and networked technology to enable services such as: entertainment, education, home automation, security, healthcare and interacting with government and utility companies.
Networked Individuals refers to people who own one or more connected devices and on which they perform multiple tasks virtually and in real time (e.g. working, learning, shopping, socializing, and communicating).
Shift to Cloud refers to the increasing adoption of cloud solutions that enable access to specific information to multiple devices and locations. The cloud is also becoming more personal through use of social media, local context, and real time interaction.
Smart Technologies the increasing role of technology innovation to enable better sustainability not only by implementing green energy initiatives but also by enabling smart solutions for energy management (utilities, transport, buildings) and smart reuse of materials.
Rise of Middle Class refers to the expected middle class increase of 1.4 billion people by 2020. Primarily in emerging countries, this growth will bring millions of new customers into the modern market and will open new frontiers for consumer products.
Rise of Emerging Countries refers to countries that are gaining substantial economic development, thus earning said countries a larger role in the global marketplace, driving new ways of innovation and business models. 70% of world growth in the upcoming years will come from emerging markets.
Sustainability A movement driven by the increased focus on environmental and socio-economic issues which requires a cooperative effort by all individuals, governments, businesses and sectors to be overall more sustainable.
Aging Population A demographic phenomenon accelerated by scientific and medical advances allowing people to live significantly longer than before. In 2011, 23% of the global population was over 60, while by 2050 that number will have tripled.
Healthcare refers to the advances made in the medical industry, which have resulted in better and longer lives for more of the world’s population as well as the increasing demand for healthcare and pursuit of wellness.
Technology Innovation refers to the influx of new discoveries that have radically changed the modern world. The ageing population especially benefits through new ways to monitor their health, improve their communication with family and friends, and modernize their education.
Empowered Citizens are connected citizens with immediate access to information who are influencing public opinion almost in real time, both as consumer and producer of information. They are changing political infrastructure and the manner in which citizens and government interact.