The World is changing like never before: our children were born with digital technology as part of their DNA, our parents
are pushing the frontiers of ICT as they increase their life expectancy; neo-urbanization is blurring the boundaries between urban and rural areas
and hyperconnectivity is changing the way we live and work. These are just some of the megatrends that Alcatel-Lucent and ENPC MBA PARIS have identified
Sustainable by Design (SBD) refers to the accelerated transition from sustainability
as something that was “nice to have” to sustainability as a “need to have”
168-24x7 refers to the modern phenomenon of “always on”, or 24x7 connectivity
Digital native acceleration, refers to the recent arrival into the business
world of individuals who have grown up with digital technology
Ed-you-cation refers to the on-going shift, facilitated by ICT, from institution-based learning
to individual-centered learning
Netizens to Government (N2G) refers to the new ways in which citizens are using
digital media to interact with elected officials, governments and the public sector
Rejuvenaging refers to the frontiers of aging and rejuvenation as well as the far-reaching
implications of rapidly-increasing life expectancies in many parts of the world
Neo-urbanization refers to the transformations that are changing the scope and look of
High-energy costs refer to rising economic and environmental costs of traditional energy
sources, such as fossil fuels. This has prompted a movement for new research and development of alternative energy sources.
Industrialization refers to the rapid rise of industrial development driving the need
for more sustainable industrial transformations which are more centred on environmental protection.
Global Warming refers to the phenomenon of global temperature increases as a result of excess
carbon emission. The ICT industry has worked to deliver smart solutions, which are expected to contribute to a 15% reduction of global emissions by 2020
Natural Resource Shortage refers to the depletion of critical resources such
fresh water and fossil fuels. This crisis is worsened by the expected demand increase of 800 million consumers in the next 10 years.
Regulatory refers to policies that require the government to integrate environmental concerns
into their economic and social platforms, thereby directing industrial and business practices towards sustainability.
Environmentalism refers to the heightened awareness stemming from increased energy prices,
a period of economic booms, and increased concern for our generations’ environmental legacy.
Population Growth refers to the estimated 30% increase in the world’s population
in the next 40 years driving increasing demand for food, energy, health, infrastructure and transport.
Net Neutrality is a principle that refers to equal access to all Internet content unrestricted
by service providers or governments. This universalizes the constant ability to be connected.
Spectrum Shortage is derived from the increasing demand for wireless data services forcing
service providers to increase coverage and capacity hence driving a competing demand for spectrum and better manage the spectrum to support the growing
number of connected individuals.
Application and content refers to the rapid proliferation of internet applications
that run on smart devices, such as media tablets, televisions, automobiles, and consumer electronics, enabling virtualized information which can be instantly
obtained by anyone with access to broadband network.
Social Media refers to the increasingly mobile phenomenon enabled by applications like Twitter
and Facebook that have come to dominate modern social interactions. Social Media has become a forum for the expression of political and social views
by individuals, business, and communities.
Connected Workers are those connected individuals who have bridged the gap between work
and home. Because of constant connectivity, these connected workers have “consumer expectations” when using professional applications and
Mobile Broadband refers to the provision of wireless Internet access through a mobile
device. The increasing availability of 3G and LTE networks, together with the growing number of mobile connected devices like smartphones and tablets,
is expanding people’s access to constant Mobile broadband connectivity.
Smart Devices refer to mobile devices that, in addition to their standard function (e.g.
voice communication), can connect to the Internet, hereby expanding the ways individuals interact and access content and driving various forms of connectivity.
Fixed Broadband refers to the shift towards providing Internet access via dial-up to broadband
through Digital Subscriber Line (DSL), cable modems, and fibre access technologies; thus enabling users to communicate and access content in more innovative
Connected Homes refers to a home which uses smart devices and networked technology to enable
services such as: entertainment, education, home automation, security, healthcare and interacting with government and utility companies.
Networked Individuals refers to people who own one or more connected devices and
on which they perform multiple tasks virtually and in real time (e.g. working, learning, shopping, socializing, and communicating).
Shift to Cloud refers to the increasing adoption of cloud solutions that enable access to
specific information to multiple devices and locations. The cloud is also becoming more personal through use of social media, local context, and real
Smart Technologies the increasing role of technology innovation to enable better sustainability
not only by implementing green energy initiatives but also by enabling smart solutions for energy management (utilities, transport, buildings) and smart
reuse of materials.
Rise of Middle Class refers to the expected middle class increase of 1.4 billion people
by 2020. Primarily in emerging countries, this growth will bring millions of new customers into the modern market and will open new frontiers for consumer
Rise of Emerging Countries refers to countries that are gaining substantial
economic development, thus earning said countries a larger role in the global marketplace, driving new ways of innovation and business models. 70% of
world growth in the upcoming years will come from emerging markets.
Sustainability A movement driven by the increased focus on environmental and socio-economic
issues which requires a cooperative effort by all individuals, governments, businesses and sectors to be overall more sustainable.
Aging Population A demographic phenomenon accelerated by scientific and medical advances
allowing people to live significantly longer than before. In 2011, 23% of the global population was over 60, while by 2050 that number will have tripled.
Healthcare refers to the advances made in the medical industry, which have resulted in better
and longer lives for more of the world’s population as well as the increasing demand for healthcare and pursuit of wellness.
Technology Innovation refers to the influx of new discoveries that have radically
changed the modern world. The ageing population especially benefits through new ways to monitor their health, improve their communication with family
and friends, and modernize their education.
Empowered Citizens are connected citizens with immediate access to information who are
influencing public opinion almost in real time, both as consumer and producer of information. They are changing political infrastructure and the manner
in which citizens and government interact.