Understanding the market opportunity for carrier cloud services

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Cloud services offer the potential to change the way enterprises worldwide do business. Although cloud adoption rates are robust across major industry sectors, only 34% of enterprises in major markets use the cloud for mission critical applications.

CLOUD TODAY IS NOT ENOUGH

The Alcatel-Lucent Market and Consumer Insight team conducted an in-depth study with 3,886 participating IT decision makers. The study revealed that enterprises in the U.S., U.K., France, India, South Korea, Taiwan, and Hong Kong still have concerns over current cloud offerings. Service outages are the main concern, while enterprises say performance and data security need the most improvement.

A BETTER CLASS OF CLOUD IS REQUIRED

Despite these concerns, this Alcatel-Lucent study reveals that there is a real demand for a next-generation, high-performance cloud solution. And it offers insights into how enterprise attitudes and perceptions of cloud services in each market will impact future adoption rates.

WHY SHOULD SERVICE PROVIDERS CARE?

The research revealed that enterprises in all markets are willing to pay for a next-generation, high-performance cloud solution. In fact, a carrier-grade cloud service is four times more attractive and has the potential to generate ten times more revenue than existing cloud services.

MISSION CRITICAL APPLICATIONS REQUIRE GUARANTEED QUALITY OF SERVICE

Although demand varies by market, enterprises agree that the ideal supplier is not necessarily one who is a leader in cloud technologies. Enterprises want a provider they can trust to deliver secure cloud solutions that are sufficiently robust to handle the most mission critical applications and deliver guaranteed quality of service.

INSIGHTS AT A GLANCE

  • The top three determinants of cloud service provider selection.
  • The influence of safety net (redundancy and support) on uptake and price.
  • Why enterprises in Asia are willing to pay more than those in the U.S.
  • Industry sectors in the U.S. that are most willing to pay for carrier cloud services.
  • The drivers for willingness to pay specific to countries/regions.
  • Enterprise attitudes towards local and global providers.
  • The increase in revenue potential due to high reliability, accountability, and performance.
  • The best cloud service strategy for service providers to adopt.

Find out more about enterprise attitudes and perceptions of cloud services and insights into planning, strategizing and executing adeptly to deliver a better cloud services experience. Download the summary report Soaring Into the Cloud: Understanding the market opportunity for cloud services.

Get access to the detailed results of this study.

Learn more about the carrier cloud.
For further questions, please contact the Alcatel-Lucent Cloud Consulting team.

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