Executive Voices

Welcome – Kenneth Frank

Summary

With our Application Enablement vision, we are helping our customers turn the gap between traffic explosion and revenue into new and sustainable business opportunities. At Mobile World Congress 2010, we will demonstrate how our experience in IP transformation, solutions focus and Bell Labs innovations can help you transform the mobile experience.

We have three key focus areas for Mobile World Congress 2010:

• Transforming experiences – Helping you generate new revenue and achieve differentiation by improving user experiences and adopting new business models.
• Sustainable savings – Helping you save money by implementing best practices and comprehensive cost-transformation and eco-sustainability strategies.
• Smart growth – Helping you invest to promote expansion, transform your networks to IP and increase network capacity.

We are presenting a full schedule of activities at Mobile World Congress 2010, including demonstrations, keynote addresses, user forums, press announcements, and private customer meetings. Visit us to learn how we can help you reach more customers and do more with less by delivering personalized, seamless, context-aware broadband services.

Transforming Experiences – Johnson Agogbua

Delivering innovative services

Today’s consumers want personalized applications and a superior quality of experience. With solutions and services like our Open API Service, Application Exposure Suite and Developer Community Program, we’re helping network providers work with application and content providers (ACP) to deliver compelling consumer experiences.

Diversifying revenues

Our customers are seeking more diverse and sustainable sources of revenue. We’re responding by delivering comprehensive Application Enablement solutions i.e., Multi-Screen Foundation, Multi-Screen Video, Mobile Advertising Solution and ISS/BSS Integration and by actively participating in the GSMA’s Rich Communications Suite initiative. With our help, our customers are developing business models that involve developers, ACPs and brands – and realizing the full value of their networks.

Transforming the wireless broadband experience

We’re helping our customers enrich the wireless broadband experience with solutions that deliver multimedia services and offer a seamless blend of services and content. For example, our Multi-Screen Video Solution is helping customers extend high-quality TV and video to mobile devices. Our ng Connect LTE Connected Car demonstration shows the power of collaboration and the potential of 4G LTE.
Visit us at MWC 2010 to learn more about how we can help you transform the mobile experience.

Smart Growth

Develop a consistent wireless strategy

Our customers need to make smart investments to profit from the rising demand for mobile services. We help them realize the full value of their networks by enabling them to develop a consistent strategy for wireless coverage and capacity across multiple topologies and access technologies. Our High Leverage Network™ architecture enables our customers to efficiently manage and scale bandwidth requirements so that they can meet current and future demand.

Improve return on wireless investments

To keep ahead of the competition, our customers need to be efficient and offer rich mobile experiences. Our IP transformation solutions and strategies help our customers maximize their wireless investments and manage user experiences. For example, we offer the industry’s most compelling end-to-end LTE offering and back it with full-service migration consulting. This offering uses the High Leverage Network architecture to segment and prioritize the migration process to ensure that it meets each customer’s unique needs.

Visit us at MWC 2010 to learn more about how we can help you achieve smart growth.

Sustainable Savings

Optimizing costs and enabling service deployment

We are the leading innovator of efficient and eco-sustainable networks. With our High Leverage Network™ architecture (HLN), we’re enabling strategic, cost-effective growth and helping our customers evolve to a next-generation, all-IP network that is fully converged, optimized and scalable.

Implementing best-in-class practices and anticipating capacity increases

We’re working with our customers find more effective ways to address mobile data traffic growth. For example, we’re engaged in some of the most significant LTE deployment projects announced to date, including 4G LTE voice calling and high-definition video streaming. We use our broad experience with service delivery and capacity challenges to help our customers deliver more sophisticated mobile broadband and multimedia services.

Make networks eco-sustainable

Our eco-sustainability solutions enable our customers to reduce their environmental impact, time to market and total cost of ownership. With our Alternative Energy Program, we’re helping customers deploy sustainable solutions on a global scale. We recently deployed the first hybrid powered base station with Vodafone Qatar, bringing superior mobile experiences to markets that don’t rely on the electrical grid.

Visit us at MWC 2010 to learn more about how we can help you realize sustainable savings.

Mobile World Congress Key Takeaways

Philippe Keryer, Executive Vice-President, Carrier Products Group
Andy Williams, Executive Vice-President, Services Group

Mobile World Congress 2010 has been a great success for Alcatel-Lucent.

We connected with customers, partners, media representatives and analysts, and demonstrated how we’re building on our Application Enablement vision with solutions that help our customers transform the mobile experience. Our demonstrations, seminars, keynotes and forums showed how we’re combining the trusted capabilities of the network and the innovative power of the Web to help our customers profitably deliver the rich experiences that consumers are demanding.

We issued major announcements about new LTE customer engagements, strategic transformation initiatives, and our Application Enablement vision. These announcements illustrate the many ways in which we’re using our industry-leading experience in IP transformation, solutions focus and Bell Labs innovations to help our wireless customers succeed.

We showed that we understand the challenges our customers face and can help them develop a strong ecosystem of partners and deploy solutions tailored to their unique needs. With our help, our customers will deliver transforming experiences, realize sustainable savings and achieve smart growth.