Trendsetting operators are successfully launching mobile TV services. Three case studies provide real and current examples of mobile TV applications that are generating revenue and differentiating services in today's competitive communications market. Listen to the article by Alcatel-Lucent authors: Olivia-Yongmei Ding, Marketing Director, Market Positioning; Bob Long, Marketing Manager; Eric Giaretto, Communications Director; and Yacine Mahfoufi, Multimedia Strategic Marketing Manager.