By: Rich Garafola, Frederic Wauquiez | November 17 2009 | Category: Features
Avg. Rating: 4.33/5 | 1 Comment | ISSUE: BUILDING AN ECO-SUSTAINABLE FUTURE

Alternative Energy Comes of Age in Mobile Markets

Highlights
  • Alternative energy strategies and telecom can drive economic development
  • Alternative energy technologies are maturing at a rapid rate
  • Mature and emerging economies tap alternative energy to control costs and reduce carbon footprint

The new face of alternative energy in telecom

There are few inescapable facts and undeniable truths that most people can agree upon. However, one thing we know for sure is that traditional sources of energy (fossil-fuel-based) are becoming more expensive and less available. The implications for society will vary greatly. But for mobile operators in both emerging and mature economies, it means that the opportunity for alternative energy strategies has arrived.

Mobile operators are adopting, integrating and strategically deploying alternative energy sources - including solar, wind and fuel cell power - for three main reasons:

  1. Alternative energy is an eco-sustainability enabler.
  2. Alternative energy can contribute to the top line.
  3. Cost containment has elevated interest in energy consumption patterns.

Alternative energy seeds eco-sustainability

Alternative energy technologies provide a key strategic differentiator for mobile service providers. Offering solutions that address eco-sustainability concerns and deliver business benefits can enhance operator relationships with consumers, industries and government regulators.

Now more than ever before, subscribers are attracted to brands that are on the leading edge of eco-sustainable business practices. There is also a trend where significant segments of the consumer market are even willing to pay a premium to providers that take tangible steps to protect the environment. This choice to buy green is a new opportunity for mobile operators who credibly deploy alternative energy technologies and demonstrate a commitment to the environment. (Click to continue)

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kiran | November 28th, 2009

This is very good article

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