Volume 3, Issue 3 – Building an Eco-sustainable Future
Alternative Energy Comes of Age in Mobile Markets
Alternative energy and renewable power technologies play a strategic role to help mobile operators contain costs and increase revenues. Learn how alternative energy strategies in customer deployments have created positive impacts both socially and economically. Article by Rich Garafola, Director Sustainable Power and Frédéric Wauquiez, Marketing Manager, Eco-sustainable Wireless Solutions; Alcatel-Lucent. (November 2009)
Green IT Deepens Ties between Orange and Enterprises
Orange Business Services shares how operators can partner with enterprises to create green IT and eco-sustainable communications strategies. Learn about some of the critical pre-conditions that help to ensure the success of green IT and other eco-sustainable business strategies. Article by Axel Haentjens, Vice President of Marketing, Brand and External Communications, Orange Business Services. (November 2009)
Turning Eco-sustainability into Green
Operators can become part of the value chain by delivering innovative green services for which consumers are willing to pay. Green shoppers will be loyal to companies that can be trusted about stated commitments to sustainability, and that can educate the marketplace. Article by Patty Wong, Eco-sustainability Marketing Program and Lisa Ciangiulli, Director of Marketing, Global Advertising Solutions; Alcatel-Lucent. (November 2009)
SITA IDF: Green IT Reduces Energy Usage by 20%
French waste management company SITA uses a green business strategy to guide its supplier selection, as well as to achieve energy efficiency in telecom networks. They believe sustainable development is not just good marketing, it is good business. Article by Jean-Luc Grèzes, Director Information Systems, SITA Ile de France. (November 2009)
Volume 3, Issue 2 – Innovating Communications to Stimulate Your Business
Ecosystems Vital to LTE-enabled Applications in Both Developed and Emerging Markets
As our industry moves toward LTE, ecosystems will be key to bringing new solutions to market, defining new business models and creating legal frameworks. Explore how you can benefit from participating in an ecosystem environment and win new “outside-of-the-box” business. Article by Derek Kuhn, Vice President of Emerging Technology & Media, Alcatel-Lucent. (September 2009)
Partnerships: A Case of Enlightened Self-interest
Hewlett-Packard believes that collaborative partnerships and ecosystems offer a route to expand business. Everyone can benefit when joining collective expertise and experience. Article by Gary Iosbaker, Principal Technologist in Hewlett-Packard’s Office of the CTO for Communications & Media Solutions. (September 2009)
Ecosystems Help Evolution to 4G Services
Strong vendor partnerships and ecosystems are essential in developing the next generation of services. Operators are turning to vendor partners and members of the mobile value chain to assist in developing new services. The market will determine the winners. Article by Nadine Manjaro, Senior Analyst – Wireless Infrastructure, ABI Research. (September 2009)
Pelephone Mines Value from Content Management
Pelephone’s world-class content management and a strong partner ecosystem combine to drive double-digit revenue growth and deliver a captivating user experience in Israel. Learn about their strategy, benefits and secrets of success in this case study by Guy Bauman, Vice President and General Manager, Value Added Services, Pelephone. (September 2009)
Application/Content Provider and Network Provider Cooperation Drives Innovation and Value for All
Alcatel-Lucent research uncovers the most sought after network capabilities that can create value in the marketplace. Cooperation between NPs and ACPs drives a new wave of innovation. As NPs selectively expose network capabilities an enhanced end-user experience can be created. Article by Carrie Hydro, Senior Director for Solutions Marketing; Patricia Hargil, Head of Global Strategic Programs; Alcatel-Lucent. (September 2009)
6 Key Trends Driving the Evolution to LTE
LTE opens unlimited possibilities for operators to improve their position in the wireless broadband value chain. The race is on to optimize this new revenue stream. Learn about the impact to the global mobile operator community, expected growth rates, new business models, and the 6 key trends to watch. Authored by Mary Chan, President, 4G/LTE Wireless Networks at Alcatel-Lucent. (July 2009)
Georgia Tech Destined for 4G/LTE
Georgia Tech is excited about the 4G/LTE promise for high throughput, low latency, and end-to-end IP. They believe that next-gen technology and partnering with business is crucial to academic settings. Listen to this article, authored by Georgia Tech University CTO Ron Hutchins, to hear insights into how 4G/LTE mobile wireless will enable Georgia Tech students and faculty to create a better future. (July 2009)
Meeting the Enhanced QoS Challenge
QoS challenges on the Internet and wireless networks can be overcome by creating a win/win/win for Network Operators, Application and Content Providers, and users. Enhanced QoS can accommodate the video explosion. Learn more by listening to this article authored by: Laszlo Gyalog, Global Solution Marketing; Marcus Weldon, CTO, Wireline Networks Product Division; and Mark Scott, Vice President, Chief Architect, Applications Software Group, Alcatel-Lucent. (July 2009)
Developed and Emerging Markets Readying for LTE
LTE is approaching in the mobile telecom market and it’s looking like demand for 4G is strong. Recent market research reveals findings about uptake, applications and willingness to pay for 4G services. Authored by Jerry Power, Director of Americas Strategic Marketing and Daragh Gallagher-Carpenter, Primary Market Research Analyst, Alcatel-Lucent. (July 2009)
Volume 3, Issue 1 – The Dynamic Enterprise
Transforming Megatrends into Mega Opportunities
In responding to megatrends, organizations need to carry out a broad-range assessment of their communications strategies. This article presents three key trends and identifies how established and emerging communications technologies help enterprises optimize their positions in the marketplace. Listen to the article authored by Cor Dubois, Vice President, New Market Development, Alcatel-Lucent. (January 2009)
Fostering Open Innovation in The Dynamic Enterprise
The emergence of a global digital economy has introduced higher levels of competition. Organizations that overcome a variety of barriers and change the way things are done, can foster innovation and process improvement to derive a powerful competitive advantage. Listen to the article authored by Olivier de Romemont, Vice President Innovation and Partnership, Alcatel-Lucent. (January 2009)
Connected Knowledge – Connecting the Brains of the Enterprise in Real Time
Connected knowledge helps to build internal and external communities of interest, remove barriers and facilitate daily work, making the exchange of information more efficient and less hierarchical. Organizations can become Dynamic Enterprises by using “search, find, connect” anywhere, anytime, via any device. Listen to the article authored by Annie Ohayon-Dekel, Director, Strategic Business Development, Alcatel-Lucent. (January 2009)
The Growing Role of IT Departments in Corporate Green Strategies
Taking on an eco-sustainability role carries some interesting implications. For enterprise CIOs to play a strategic role and drive climate change programs for their organizations, they need to understand the issues and how to use technology to add value. Listen to the article by Heather Ritchie, Communications Strategist, and Patty Wong, Corporate Strategic Marketing Manager, Alcatel-Lucent. (January 2009)
Protecting Citizens and Critical Services with Broadband Communications Solutions
Governments and local authorities rely heavily upon communications systems to prevent crime or injury, detect threats and respond to man-made and natural disasters. Carrier-grade and interoperable solutions ensure that all agencies receive critical multimedia communications and support the evolving first responders’ mission. Listen to the article authored by Mark Shannon, Director of Industry and Public Sector Solutions Marketing, Alcatel-Lucent. (January 2009)
Volume 2, Issue 3 – Navigating the Transformation
Early Movers in Mobile TV are Poised to Capture a Burgeoning Market
Trendsetting operators are successfully launching mobile TV services. Three case studies provide real and current examples of mobile TV applications that are generating revenue and differentiating services in today’s competitive communications market. Listen to the article by Alcatel-Lucent authors: Olivia-Yongmei Ding, Marketing Director, Market Positioning; Bob Long, Marketing Manager; Eric Giaretto, Communications Director; and Yacine Mahfoufi, Multimedia Strategic Marketing Manager. (October 2008)
Identifying New Customers and Markets
Rapidly developing an in-depth understanding of the various end-user segments is critical to transforming your business. Learn about new techniques to uncover your customers’ unmet needs and developing targeted services that address them. Listen to the article authored by Karl Bream, Director of Strategic Marketing, Alcatel-Lucent. (October 2008)
Is “For Free” the New Paradigm for Success?
The Internet has altered the perception of value. With innovative business models, service providers can profit, even when services are “free”. Gaining a sustainable business advantage involves evaluating how to monetize tangible and intangible assets and taking advantage of the new forms of usage. Listen to the article by Alcatel-Lucent authors: Jean-Francois Pigeon, Vice President Market Positioning; Jean-Marc Cannet, Market Positioning team; and Guillaume Belin, Market Intelligence team. (October 2008)
Volume 2, Issue 2 – New Rules in the Communications Economy
Executive Summary
What are the New Rules in the Communications Economy? This overview communicates the essence of this “New Rules” edition, including highlights and perspectives from a selection of articles from our experts, and key success factors from our featured customer case studies. Presented by John Giere, Editor-in-Chief and CMO - Alcatel-Lucent. (June 2008)
Getting to a Segment of One
Traditional mass market segmentation is no longer sufficient to ensure success. Emerging trends are driving the industry toward “segment of one” marketing, enabled by data mining and analytics. Listen to the article authored by José de Francisco López, Director of New Ventures & Market Development, Wireless Networks, Carriers Business Group, Alcatel-Lucent. (June 2008)
Geopepper™ Applications Usher in a New Era of Geographic Messaging Services
Alcatel-Lucent Bell Labs has developed a unique Geographic Messaging Services Platform. This Geopepper mobile marketing application allows service providers to offer geographic-based advertising and location-specific messaging services. Listen to the article authored by Mark Steven Disbrow, General Manager of the Geographic Messaging Services Platform, Alcatel-Lucent. (June 2008)
Volume 2, Issue 1 – Anywhere, Anytime Communications
Executive Summary
In 14 minutes you can gain the essence of what’s covered in the Anywhere, Anytime Communications edition, including highlights and perspectives from a selection of articles and key success factors from our featured customer case studies. Presented by John Giere, Editor-in-Chief and CMO - Alcatel-Lucent. (March 2008)
Accessibility of Services and Networks
This article discusses how new wireless tools offer affordable and ubiquitous access to underserved markets in both developed and emerging economies. Listen to this article authored by Pierre Tournassoud, Vice President Network & Technology Strategy in Alcatel-Lucent’s Chief Technology Office. (March 2008)
Public Safety Use of Commercial Broadband Wireless Technologies
In about 3 minutes, learn how new technologies and initiatives enhance the ability of public safety networks to communicate smoothly in times of crisis. Listen to the article authored by Dr. Kenneth Budka, Director of the Network Performance and Reliability Department in Alcatel-Lucent’s Chief Technology Office. (March 2008)
Volume 1, Issue 2 – Business Critical Communications
Executive Summary
Want to hear the highlights? In 10 minutes, you can gain the essence of what’s covered in the Business Critical Communications edition by listening to this summary. Presented by John Giere, Editor-in-Chief and Chief Marketing Officer - Alcatel-Lucent. (November 2007)
The Consumerization of the Enterprise
This edition of Enriching Communications examines how enterprises and public sector organizations today are responding to global pressures to deal with increasingly dynamic end-user behavior. Listen to the full article authored by Cor Dubois, Leader Business Critical Communications Top Marketing Program - Alcatel-Lucent. (November 2007)
Mobilizing the Enterprise
This article shares the findings of a 2007 Alcatel-Lucent sponsored market study, conducted by the Economist Intelligence Unit, which shows a global trend toward widespread enterprise use of mobile technology with only a minority of companies developing a clear strategy to guide them. Listen to the full article authored by Nadia Mordelet, Vice President in charge of Strategic Planning and Business Development in Convergence /Multimedia and Payment Division - Alcatel-Lucent. (November 2007)
Volume 1, Issue 1 – Competitive Transformation
Executive Summary
Want to hear the highlights? In less than 10 minutes, you can gain the essence of what’s covered in the Competitive Transformation edition by listening to this summary. Presented by John Giere, Editor-in-Chief and Chief Marketing Officer - Alcatel-Lucent. (July 2007)
Transforming Megatrends into Mega Opportunities
In responding to megatrends, organizations need to carry out a broad-range assessment of their communications strategies. This article presents three key trends and identifies how established and emerging communications technologies help enterprises optimize their positions in the marketplace. Listen to the article authored by Cor Dubois, Vice President, New Market Development, Alcatel-Lucent. (January 2009)
Fostering Open Innovation in The Dynamic Enterprise
The emergence of a global digital economy has introduced higher levels of competition. Organizations that overcome a variety of barriers and change the way things are done, can foster innovation and process improvement to derive a powerful competitive advantage. Listen to the article authored by Olivier de Romemont, Vice President Innovation and Partnership, Alcatel-Lucent. (January 2009)
Connected Knowledge – Connecting the Brains of the Enterprise in Real Time
Connected knowledge helps to build internal and external communities of interest, remove barriers and facilitate daily work, making the exchange of information more efficient and less hierarchical. Organizations can become Dynamic Enterprises by using “search, find, connect” anywhere, anytime, via any device. Listen to the article authored by Annie Ohayon-Dekel, Director, Strategic Business Development, Alcatel-Lucent. (January 2009)
The Growing Role of IT Departments in Corporate Green Strategies
Taking on an eco-sustainability role carries some interesting implications. For enterprise CIOs to play a strategic role and drive climate change programs for their organizations, they need to understand the issues and how to use technology to add value. Listen to the article by Heather Ritchie, Communications Strategist, and Patty Wong, Corporate Strategic Marketing Manager, Alcatel-Lucent. (January 2009)
Protecting Citizens and Critical Services with Broadband Communications Solutions
Governments and local authorities rely heavily upon communications systems to prevent crime or injury, detect threats and respond to man-made and natural disasters. Carrier-grade and interoperable solutions ensure that all agencies receive critical multimedia communications and support the evolving first responders’ mission. Listen to the article authored by Mark Shannon, Director of Industry and Public Sector Solutions Marketing, Alcatel-Lucent. (January 2009)
Early Movers in Mobile TV are Poised to Capture a Burgeoning Market
Trendsetting operators are successfully launching mobile TV services. Three case studies provide real and current examples of mobile TV applications that are generating revenue and differentiating services in today’s competitive communications market. Listen to the article by Alcatel-Lucent authors: Olivia-Yongmei Ding, Marketing Director, Market Positioning; Bob Long, Marketing Manager; Eric Giaretto, Communications Director; and Yacine Mahfoufi, Multimedia Strategic Marketing Manager. (October 2008)
Identifying New Customers and Markets
Rapidly developing an in-depth understanding of the various end-user segments is critical to transforming your business. Learn about new techniques to uncover your customers’ unmet needs and developing targeted services that address them. Listen to the article authored by Karl Bream, Director of Strategic Marketing, Alcatel-Lucent. (October 2008)
Is “For Free” the New Paradigm for Success?
The Internet has altered the perception of value. With innovative business models, service providers can profit, even when services are “free”. Gaining a sustainable business advantage involves evaluating how to monetize tangible and intangible assets and taking advantage of the new forms of usage. Listen to the article by Alcatel-Lucent authors: Jean-Francois Pigeon, Vice President Market Positioning; Jean-Marc Cannet, Market Positioning team; and Guillaume Belin, Market Intelligence team. (October 2008)
Executive Summary
What are the New Rules in the Communications Economy? This overview communicates the essence of this “New Rules” edition, including highlights and perspectives from a selection of articles from our experts, and key success factors from our featured customer case studies. Presented by John Giere, Editor-in-Chief and CMO - Alcatel-Lucent. (June 2008)
Getting to a Segment of One
Traditional mass market segmentation is no longer sufficient to ensure success. Emerging trends are driving the industry toward “segment of one” marketing, enabled by data mining and analytics. Listen to the article authored by José de Francisco López, Director of New Ventures & Market Development, Wireless Networks, Carriers Business Group, Alcatel-Lucent. (June 2008)
Geopepper™ Applications Usher in a New Era of Geographic Messaging Services
Alcatel-Lucent Bell Labs has developed a unique Geographic Messaging Services Platform. This Geopepper mobile marketing application allows service providers to offer geographic-based advertising and location-specific messaging services. Listen to the article authored by Mark Steven Disbrow, General Manager of the Geographic Messaging Services Platform, Alcatel-Lucent. (June 2008)
Executive Summary
In 14 minutes you can gain the essence of what’s covered in the Anywhere, Anytime Communications edition, including highlights and perspectives from a selection of articles and key success factors from our featured customer case studies. Presented by John Giere, Editor-in-Chief and CMO - Alcatel-Lucent. (March 2008)
Accessibility of Services and Networks
This article discusses how new wireless tools offer affordable and ubiquitous access to underserved markets in both developed and emerging economies. Listen to this article authored by Pierre Tournassoud, Vice President Network & Technology Strategy in Alcatel-Lucent’s Chief Technology Office. (March 2008)
Public Safety Use of Commercial Broadband Wireless Technologies
In about 3 minutes, learn how new technologies and initiatives enhance the ability of public safety networks to communicate smoothly in times of crisis. Listen to the article authored by Dr. Kenneth Budka, Director of the Network Performance and Reliability Department in Alcatel-Lucent’s Chief Technology Office. (March 2008)
Executive Summary
Want to hear the highlights? In 10 minutes, you can gain the essence of what’s covered in the Business Critical Communications edition by listening to this summary. Presented by John Giere, Editor-in-Chief and Chief Marketing Officer - Alcatel-Lucent. (November 2007)
The Consumerization of the Enterprise
This edition of Enriching Communications examines how enterprises and public sector organizations today are responding to global pressures to deal with increasingly dynamic end-user behavior. Listen to the full article authored by Cor Dubois, Leader Business Critical Communications Top Marketing Program - Alcatel-Lucent. (November 2007)
Mobilizing the Enterprise
This article shares the findings of a 2007 Alcatel-Lucent sponsored market study, conducted by the Economist Intelligence Unit, which shows a global trend toward widespread enterprise use of mobile technology with only a minority of companies developing a clear strategy to guide them. Listen to the full article authored by Nadia Mordelet, Vice President in charge of Strategic Planning and Business Development in Convergence /Multimedia and Payment Division - Alcatel-Lucent. (November 2007)
Executive Summary
Want to hear the highlights? In less than 10 minutes, you can gain the essence of what’s covered in the Competitive Transformation edition by listening to this summary. Presented by John Giere, Editor-in-Chief and Chief Marketing Officer - Alcatel-Lucent. (July 2007)
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