http://www2.alcatel-lucent.com/enrich/en Enriching Communications is Alcatel-Lucent's business e-magazine. It offers consultative information to help our customers take advantage of global market trends, market strategies, expert perspectives and case studies. Tue, 17 Nov 2009 20:05:16 +0000 http://wordpress.org/?v=abc en hourly 1 Enriching Communications is Alcatel-Lucent’s business e-magazine. It offers consultative information to help our customers take advantage of global market trends, market strategies, expert perspectives and case studies. Enriching Communications is Alcatel-Lucent\'s business e-magazine. It offers consultative information to help our customers take advantage of global market trends, market strategies, expert perspectives and case studies. Enriching Communications Magazine - Alcatel-Lucent Alcatel-Lucent Enriching Communications, enriching, enrich, communications, telecommunications no Enriching Communications Magazine - Alcatel-Lucent enrich.editor@alcatel-lucent.com http://www2.alcatel-lucent.com/enrich/en/v3i3/green-it-deepens-ties-between-orange-and-enterprises/ http://www2.alcatel-lucent.com/enrich/en/v3i3/green-it-deepens-ties-between-orange-and-enterprises/#comments Tue, 17 Nov 2009 19:55:12 +0000 mcorkum http://www2.alcatel-lucent.com/enrich/en/?p=422 http://www2.alcatel-lucent.com/enrich/en/v3i3/green-it-deepens-ties-between-orange-and-enterprises/feed/ <h3>Green and lean</h3> <p>Eco-sustainability presents an opportunity for the communications industry to expand its relationship with enterprise customers. Executives are turning increasingly to the expertise offered by communications service providers to develop strategies that not only leverage alternative energy sources, but also to re-think processes and procedures that maximize the capabilities of new technologies.<br /> </p> <div class="engage"> <h5>Engage</h5> <ul> <li><a href="#rate">Rate this Article</a></li> <li><a href="#leavecomment">Comment on this Article</a></li> <li><a href="#viewcomment">View Comments</a></li> <li class="podcast"><a title="Enriching Communications - Podcast Player" rel="shadowbox;height=240;width=560" href="/enrich/en/wp-content/themes/alcatel-lucent/lightbox/podcasts/podcast_v3i3_green.html">Listen to the Podcast</a></li> <li><a href="/enrich/en/v3i3/green-it-deepens-ties-between-orange-and-enterprises/print" target="_blank">Print-friendly View</a></li> <li><a href="#related">See Related Materials</a></li> </ul> </div> <p></p> <p>Beyond simply deploying networks and provisioning services, we have learned that the key to growth in a new eco-sensitive economy is to help organizations re-architect their businesses to be both green and lean. To meet this demand for network capacity and eco-sustainable business expertise, <a href="http://www.orange-business.com/" target="_blank">Orange Business Services</a> has:</p> <ul class="list"> <li>Developed a consultative approach to engage with customers at the strategic planning level</li> <li>Drawn from our own experience in internal eco-sustainability initiatives to provide our business customers with practical and proven strategies to help achieve their eco-sustainable objectives</li> </ul> <h3>Shifting perceptions</h3> <p>While eco-sustainability today is still seen as a “soft” issue related to public sensitivities about things like climate change and pollution, the fact remains that there is more to a green IT strategy than simply complying with a growing array of regulations. As the cost of energy rises, the business case for more efficient use of energy resources will take on greater importance. <script type="text/javascript"><!-- function toggle() { var ele = document.getElementById("toggleText"); var text = document.getElementById("displayText"); if(ele.style.display == "block") { ele.style.display = "none"; text.innerHTML = " (Click to continue)"; } else { ele.style.display = "block"; text.innerHTML = " (Hide)"; } } // --></script> <a id="displayText" href="javascript:toggle();"> (Click to continue)</a> <div id="toggleText" style="display: none"></p> <p>For many categories of industry — including healthcare, financial services, legal and other non-manufacturing or logistics sectors — enterprise networks and computing devices represent the biggest sources of energy consumption and cost. We estimate that, as a whole, the IT and telecom industry can help organizations worldwide reduce global carbon emissions by as much as 20% by simply introducing new, more efficient technologies and enabling more effective and energy-efficient business processes. Eco-conscious partners such as Alcatel-Lucent that introduce alternative energy strategies and innovative technologies are helping to reduce global carbon emissions. In addition, at Orange, we are taking tangible steps to be an organization that brings about savings and operational efficiencies.</p> <p>Inefficient use of energy is among the most significant contributors to an organization’s carbon [...] Orange Business Services shares how operators can partner with enterprises to create green IT and eco-sustainable communications strategies. Enriching Communications - Alcatel-Lucent 9.30 Green IT, eco-sustainability, eco-sustainable, sustainable telecom, energy efficiencies, energy-efficient, carbon footprint, CO2, green practices no http://www2.alcatel-lucent.com/enrich/en/v3i3/alternative-energy-comes-of-age-in-mobile-markets/ http://www2.alcatel-lucent.com/enrich/en/v3i3/alternative-energy-comes-of-age-in-mobile-markets/#comments Tue, 17 Nov 2009 19:50:57 +0000 mcorkum http://www2.alcatel-lucent.com/enrich/en/?p=418 http://www2.alcatel-lucent.com/enrich/en/v3i3/alternative-energy-comes-of-age-in-mobile-markets/feed/ <h3>The new face of alternative energy in telecom</h3> <p>There are few inescapable facts and undeniable truths that most people can agree upon. However, one thing we know for sure is that traditional sources of energy (fossil-fuel-based) are becoming more expensive and less available. The implications for society will vary greatly. But for mobile operators in both emerging and mature economies, it means that the opportunity for alternative energy strategies has arrived.</p> <p>Mobile operators are adopting, integrating and strategically deploying alternative energy sources - including solar, wind and fuel cell power - for three main reasons:</p> <div class="engage"> <h5>Engage</h5> <ul> <li><a href="#rate">Rate this Article</a></li> <li><a href="#leavecomment">Comment on this Article</a></li> <li><a href="#viewcomment">View Comments</a></li> <li class="podcast"><a title="Enriching Communications - Podcast Player" rel="shadowbox;height=240;width=560" href="/enrich/en/wp-content/themes/alcatel-lucent/lightbox/podcasts/podcast_v3i3_alternative.html">Listen to the Podcast</a></li> <li><a href="/enrich/en/v3i3/alternative-energy-comes-of-age-in-mobile-markets/print" target="_blank">Print-friendly View</a></li> <li><a href="#related">See Related Materials</a></li> </ul> </div> <p></p> <ol class="order"> <li> Alternative energy is an eco-sustainability enabler.</li> <li> Alternative energy can contribute to the top line.</li> <li> Cost containment has elevated interest in energy consumption patterns.</li> </ol> <h3>Alternative energy seeds eco-sustainability</h3> <p>Alternative energy technologies provide a key strategic differentiator for mobile service providers. Offering solutions that address eco-sustainability concerns and deliver business benefits can enhance operator relationships with consumers, industries and government regulators.</p> <p>Now more than ever before, subscribers are attracted to brands that are on the leading edge of eco-sustainable business practices. There is also a trend where significant segments of the consumer market are even willing to pay a premium to providers that take tangible steps to protect the environment. This choice to buy green is a new opportunity for mobile operators who credibly deploy alternative energy technologies and demonstrate a commitment to the environment. <script type="text/javascript"><!-- function toggle() { var ele = document.getElementById("toggleText"); var text = document.getElementById("displayText"); if(ele.style.display == "block") { ele.style.display = "none"; text.innerHTML = " (Click to continue)"; } else { ele.style.display = "block"; text.innerHTML = " (Hide)"; } } // --></script> <a id="displayText" href="javascript:toggle();"> (Click to continue)</a> <div id="toggleText" style="display: none"></p> <p>Political and regulatory initiatives among industrialized nations are driving business executives to explore and pursue low-carbon emission strategies. These new strategies affect the internal behavior of companies in fields such as healthcare, transportation, retail and financial services. Eco-sustainability is also becoming a key criteria in many organizations’ supplier and partner selection decisions.</p> <p>Mobile operators that adopt alternative energy strategies are, in general, viewed as environmentally friendly. Leveraging this perception allows operators to expand their reach and assist customers in achieving their ecological foot-print objectives.</p> <h3>A revenue generator</h3> <p>The GSM Association [...] Alternative energy and renewable power technologies play a strategic role to help mobile operators contain costs and increase revenues. Enriching Communications - Alcatel-Lucent 9:42 eco-sustainability, eco-sustainable, solar-powered base station, alternative energy, strategies, mobile, telecom, telecommunications no http://www2.alcatel-lucent.com/enrich/en/v3i3/turning-eco-sustainability-into-green/ http://www2.alcatel-lucent.com/enrich/en/v3i3/turning-eco-sustainability-into-green/#comments Tue, 17 Nov 2009 19:45:40 +0000 mcorkum http://www2.alcatel-lucent.com/enrich/en/?p=414 http://www2.alcatel-lucent.com/enrich/en/v3i3/turning-eco-sustainability-into-green/feed/ <h3>The sustainability opportunity</h3> <p>“Doing well by doing good” has long been a mantra of marketing. The premise is simple: companies that demonstrate a strong commitment to a cause or social purpose that is important to a consumer will be rewarded with loyalty.</p> <p>The ability of eco-sustainability, as a social purpose, to influence consumer decision-making and purchasing raises interesting questions about how telecom can translate green initiatives and mind-set into customer loyalty and increased revenue. These questions include:</p> <ul class="list"> <li>How can telecom operators create green business models that transform consumer concerns about sustainability into loyalty?</li> <li>How critical is social purpose in consumer purchasing?</li> <li>Who are the green shoppers? </li> <li>Will consumers pay a green premium?</li> <li>How large is the gap between believing in green and buying green?</li> </ul> <p>The challenge for operators is how to capitalize on the opportunity. Good corporate citizenship, and working with others in providing consumers with more education about eco-sustainability are steps in the right direction. </p> <div class="engage"> <h5>Engage</h5> <ul> <li><a href="#rate">Rate this Article</a></li> <li><a href="#leavecomment">Comment on this Article</a></li> <li><a href="#viewcomment">View Comments</a></li> <li class="podcast"><a href="/enrich/en/wp-content/themes/alcatel-lucent/lightbox/podcasts/podcast_v3i3_turning.html" rel="shadowbox;height=240;width=560" title="Enriching Communications - Podcast Player">Listen to the Podcast</a></li> <li><a href="/enrich/en/v3i3/turning-eco-sustainability-into-green/print" target="_blank">Print-friendly View</a></li> <li><a href="#related">See Related Materials</a></li> </ul> </div> <p></p> <h3>Eco-business in action</h3> <p>New green business models are enabling operators to benefit directly from eco-sustainability, turning social purpose into revenues and loyalty. Telecom operators can leverage green opportunities by: </p> <ul class="list"> <li>Promoting green awareness — offering downloads that inform and provide green living tips with eco ads attached </li> <li>Asking customers to opt in to green advertising campaigns in exchange for charitable incentives or for discounts on minutes or products</li> </ul> <p>Sprint and T-Mobile are two operators stepping up to the eco-challenge with new innovative approaches to reaching consumers. </p> <p><a href="http://green.sprint.com/what-you-can-do.php" target="_blank">Sprint</a> has embarked on a program focused on “What you can do to be eco-friendly”. This awareness strategy offers:</p> <ul class="list"> <li>A new Samsung Reclaim™ eco-friendly phone</li> <li>Environmental applications to help promote greener lifestyles</li> <li>A special section, coming soon in Sprint retail stores, that will highlight green products and services</li> </ul> <script language="javascript"> function toggle() { var ele = document.getElementById("toggleText"); var text = document.getElementById("displayText"); if(ele.style.display == "block") { ele.style.display = "none"; text.innerHTML = " (Click to continue)"; } else { ele.style.display = "block"; text.innerHTML = " (Hide)"; } } </script> <a id="displayText" href="javascript:toggle();"> (Click to continue)</a></p> <div id="toggleText" style="display: none"> <p><a href="http://www.mobilizewitht-mobile.com/" [...] Operators can become part of the value chain by delivering innovative green services for which consumers are willing to pay. Enriching Communications - Alcatel-Lucent 09:18 eco-sustainability, green business models, eco-sustainable, buying green, eco-challenge, eco-friendly, Eco-business, telecom no http://www2.alcatel-lucent.com/enrich/en/v3i3/sita-idf-green-it-reduces-energy-usage-by-20/ http://www2.alcatel-lucent.com/enrich/en/v3i3/sita-idf-green-it-reduces-energy-usage-by-20/#comments Tue, 17 Nov 2009 19:37:18 +0000 mcorkum http://www2.alcatel-lucent.com/enrich/en/?p=407 http://www2.alcatel-lucent.com/enrich/en/v3i3/sita-idf-green-it-reduces-energy-usage-by-20/feed/ <h3>A green business strategy</h3> <p>A subsidiary of GDF Suez, SITA Ile-de-France (SITA IDF) provides eco-conscious waste management solutions to businesses, governments and healthcare sectors. As pioneers in the world of sustainable development, SITA is always looking for new ways to protect the environment while reducing energy costs, not just for ourselves, but also for our customers. </p> <div class="engage"> <h5>Engage</h5> <ul> <li><a href="#rate">Rate this Article</a></li> <li><a href="#leavecomment">Comment on this Article</a></li> <li><a href="#viewcomment">View Comments</a></li> <li class="podcast"><a href="/enrich/en/wp-content/themes/alcatel-lucent/lightbox/podcasts/podcast_v3i3_sita_idf.html" rel="shadowbox;height=240;width=560" title="Enriching Communications - Podcast Player">Listen to the Podcast</a></li> <li><a href="/enrich/en/v3i3/sita-idf-green-it-reduces-energy-usage-by-20/print" target="_blank">Print-friendly View</a></li> <li><a href="#related">See Related Materials</a></li> </ul> </div> <p></p> <p>At SITA IDF it is imperative that vendors not only offer performance and value, but also meet our environmental and sustainable development standards. We ask potential suppliers many searching questions about their sustainable development policies, in terms of equipment energy consumption (both power usage and cooling) and the long-term sustainability of their products and systems: Are the products recyclable? How is product end of life managed? Their answers greatly influence our supplier choice decisions. </p> <p>Sustainable development is our business; we know how a green business strategy can translate into reduced costs and increased profits. Alcatel-Lucent was selected as the supplier for our WAN data switches because their solution met our performance and value criteria. In addition the Alcatel-Lucent solution consumes 20% less energy than their competitors’ equipment. </p> <h3>Green IT saves power, increases efficiency</h3> <p>As leaders in sustainable development strategies for industry, smart telco solutions that help reduce our carbon footprint are extremely important to us. Our core waste collection and recycling business relies on vehicles. One solution we’re trialing is the use of mobile data applications that enable what we call “geolocalization.” The solution uses mobile data applications that allow drivers to modify their route planning in real time, in response to customer requirements or traffic issues.</p> <p>Also many of our waste collection agencies are busy at certain times of the day, such as the morning, and less busy at other times of the day. We were impressed by the savings available from Alcatel-Lucent’s Dynamic Power Save (DPS) technology, which puts equipment into power-saving mode when data traffic is light. DPS offers substantial cost savings when traffic is lower and because of the monitoring techniques, power savings are also available during busy times. </p> <script language="javascript"> function toggle() { var ele = document.getElementById("toggleText"); var text = document.getElementById("displayText"); if(ele.style.display == "block") { ele.style.display = "none"; text.innerHTML = " (Click to continue)"; } else { ele.style.display = "block"; text.innerHTML = " (Hide)"; } } </script> <a id="displayText" href="javascript:toggle();"> (Click to continue)</a></p> <div id="toggleText" style="display: none"> <h3>Translating eco-declarations into green operating models</h3> <p>Another area of focus for us is extending collaboration and teleworking applications across our business. Our current [...] French waste management company SITA uses a green business strategy to guide its supplier selection, as well as to achieve energy efficiency in telecom networks. Enriching Communications - Alcatel-Lucent 07:55 eco-sustainable innovation, Dynamic Power Save, smart applications and services, smart telco solutions, eco-declarations, green operating models, virtual collaboration no http://www2.alcatel-lucent.com/enrich/en/v3i2/applicationcontent-provider-and-network-provider-cooperation-drives-innovation-and-value-for-all/ http://www2.alcatel-lucent.com/enrich/en/v3i2/applicationcontent-provider-and-network-provider-cooperation-drives-innovation-and-value-for-all/#comments Wed, 16 Sep 2009 19:33:44 +0000 mcorkum http://www2.alcatel-lucent.com/enrich/en/?p=395 http://www2.alcatel-lucent.com/enrich/en/v3i2/applicationcontent-provider-and-network-provider-cooperation-drives-innovation-and-value-for-all/feed/ <p>As we’ve seen with the success of application stores and network providers’ communities of developers, new telecom services today are all about software, and a lot of the value is being created in cooperation with application/content providers (ACPs). When we talk about ACPs, we are talking about application developers and content providers. But in terms of developing applications, ACPs and network providers (NPs) have historically worked independently of one another. As a result, applications have included little value from the network. Going forward, stronger collaboration must exist as video, voice and data converge and demand for new bandwidth-hungry applications increases. A new relationship between ACPs and NPs will create a win/win as value from the network is passed to applications to ensure the end-user experience does not suffer. </p> <div class="engage"> <h5>Engage</h5> <ul> <li><a href="#rate">Rate this Article</a></li> <li><a href="#leavecomment">Comment on this Article</a></li> <li><a href="#viewcomment">View Comments</a></li> <li class="podcast"><a href="/enrich/en/wp-content/themes/alcatel-lucent/lightbox/podcasts/podcast_v3i2_appcon.html" rel="shadowbox;height=240;width=560" title="Enriching Communications - Podcast Player">Listen to the Podcast</a></li> <li><a href="/enrich/en/v3i2/applicationcontent-provider-and-network-provider-cooperation-drives-innovation-and-value-for-all/print" target="_blank">Print-friendly View</a></li> <li><a href="#related">See Related Materials</a></li> </ul> </div> <p></p> <p>It is critical that providers explore new ways to collaborate. They need to address new business and technical requirements. And, compensation for players needs to be aligned with the investments required for innovation. </p> <p>We know that NPs are in a position to speed innovation by exposing network capabilities — in a managed and controlled way — to their own internal service innovation teams, trusted partners and other external ACPs or developers. We were keen to understand the value and relevance ACPs place on certain network capabilities that could foster the development of innovative applications and improve the end-user experience. We wanted to validate that there was a greater business opportunity for ACPs and NPs by working collaboratively. <script language="javascript"> function toggle() { var ele = document.getElementById("toggleText"); var text = document.getElementById("displayText"); if(ele.style.display == "block") { ele.style.display = "none"; text.innerHTML = " (Click to continue)"; } else { ele.style.display = "block"; text.innerHTML = " (Hide)"; } } </script> <a id="displayText" href="javascript:toggle();"> (Click to continue)</a></p> <div id="toggleText" style="display: none"> </p> <p>Between April and June 2009, we embarked on a study and talked to representatives from approximately 35 global ACPs to understand how players in the value chain could collaborate to combine the trusted capabilities from the network with the speed of innovation from the Web. We asked them questions like: </p> <ul class="list"> <li>What capabilities would be valuable to their applications and content?</li> <li>Who did ACPs typically partner with to deliver applications? </li> <li>Who might they be willing to partner with? </li> <li>What were the challenges and opportunities of partnering with network providers? </li> </ul> <p>Here’s what we learned.</p> <h3>ACPs see benefits in working with NPs</h3> <p>As part of the Alcatel-Lucent study, ACPs were asked about areas where they thought [...] ACP and NP cooperation drives a new wave of innovation. Alcatel-Lucent research uncovers the most sought after network capabilities that can create value in the market place. Enriching Communications - Alcatel-Lucent 11:45 Application and Content Providers, Exposed Capabilities, High Leverage Network, Identity Management, ng Connect, Third Party Services, Application Enablement, Elastic Bandwidth, Scalable Bandwidth no http://www2.alcatel-lucent.com/enrich/en/v3i2/pelephone-mines-value-from-content-management/ http://www2.alcatel-lucent.com/enrich/en/v3i2/pelephone-mines-value-from-content-management/#comments Wed, 16 Sep 2009 19:33:29 +0000 mcorkum http://www2.alcatel-lucent.com/enrich/en/?p=392 http://www2.alcatel-lucent.com/enrich/en/v3i2/pelephone-mines-value-from-content-management/feed/ <h3>Pelephone delivers Israel’s most dynamic multimedia service offering </h3> <p>Fundamental to our mass-market penetration strategy is the ability to offer innovative, mass-market, value-added services (VAS) over the best infrastructure available. We knew we had a successful content business and a significant growth opportunity. Our value-added strategy is extremely important in reaching our goal of becoming the market leader in Israel.</p> <div class="engage"> <h5>Engage</h5> <ul> <li><a href="#rate">Rate this Article</a></li> <li><a href="#leavecomment">Comment on this Article</a></li> <li><a href="#viewcomment">View Comments</a></li> <li class="podcast"><a href="/enrich/en/wp-content/themes/alcatel-lucent/lightbox/podcasts/podcast_v3i2_pelephone.html" rel="shadowbox;height=240;width=560" title="Enriching Communications - Podcast Player">Listen to the Podcast</a></li> <li><a href="/enrich/en/v3i2/pelephone-mines-value-from-content-management/print" target="_blank">Print-friendly View</a></li> <li><a href="#related">See Related Materials</a></li> </ul> </div> <p></p> <p>Early on, content and applications were identified as the main drivers for our success. To penetrate the mass market and guarantee future growth we knew we needed to:</p> <ul class="list"> <li>Design innovative new services flexibly</li> <li>Launch services quickly </li> <li>Scale to meet the resulting increased demand</li> </ul> <p>Our solution unified hundreds of thousands of content items, including those from a huge group of partners. It also supported innovative delivery mechanisms with a superior customer experience.</p> <p>Today, Pelephone can deploy new services in just a few months — a time frame that previously would have been years. In addition, we manage the enormous range of content that customers expect while delivering the “wow” factor — simple, intuitive and appealing interfaces to our new services. The result — our customers get a stunning user experience and Pelephone wins with rapid top-line growth to our VAS portfolio. <script language="javascript"> function toggle() { var ele = document.getElementById("toggleText"); var text = document.getElementById("displayText"); if(ele.style.display == "block") { ele.style.display = "none"; text.innerHTML = " (Click to continue)"; } else { ele.style.display = "block"; text.innerHTML = " (Hide)"; } } </script> <a id="displayText" href="javascript:toggle();"> (Click to continue)</a></p> <div id="toggleText" style="display: none"> </p> <h3>A value-added strategy to penetrate a mass market</h3> <p>Pelephone’s value-added strategy was designed to leverage our content business and penetrate the Israeli mass market.</p> <p>The strategy focused on three key areas: </p> <ul class="list-close"> <li> Location-based services</li> <li> Mobile broadband </li> <li> Multimedia content – in particular, TV and music</li> </ul> <p>These key areas would be underpinned by embedded, device-specific applications to give customers the “wow” factor we knew would win their business. </p> <p>Our position as market leader in GPS gave us a platform to build on. We were looking for a content management system that would allow us to design and quickly launch innovative new services and applications. To bring our strategy to fruition we deployed a new High-Speed Uplink Packet Access (HSUPA) network and a state-of-the-art multimedia content management (MCM) platform. This new infrastructure would allow us to increase flexibility and [...] Pelephone’s world-class content management and a strong partner ecosystem combine to drive double-digit revenue growth and deliver a captivating user experience. Enriching Communications - Alcatel-Lucent 7:55 Device Specific Applications, Dynamic Multimedia Services, Location Based Services, Mobile Broadband, Mobile Multimedia Content, Multi-Industry Ecosystem, Telecom Partner Ecosystem, Communications Ecosystem, Multimedia Content Management, MCM no http://www2.alcatel-lucent.com/enrich/en/v3i2/ecosystems-help-evolution-to-4g-services/ http://www2.alcatel-lucent.com/enrich/en/v3i2/ecosystems-help-evolution-to-4g-services/#comments Wed, 16 Sep 2009 19:33:14 +0000 mcorkum http://www2.alcatel-lucent.com/enrich/en/?p=389 http://www2.alcatel-lucent.com/enrich/en/v3i2/ecosystems-help-evolution-to-4g-services/feed/ <p>The telecom market is moving toward a more open and competitive environment. The notion that 4G services will include existing 3G data services with improved latency and higher data rates will not be enough to persuade customers to purchase new devices or pay more for services. Operators will need compelling new services that can be deployed quickly across networks, devices and regions and for which customers are willing to pay.</p> <div class="engage"> <h5>Engage</h5> <ul> <li><a href="#rate">Rate this Article</a></li> <li><a href="#leavecomment">Comment on this Article</a></li> <li><a href="#viewcomment">View Comments</a></li> <li class="podcast"><a href="/enrich/en/wp-content/themes/alcatel-lucent/lightbox/podcasts/podcast_v3i2_eco4g.html" rel="shadowbox;height=240;width=560" title="Enriching Communications - Podcast Player">Listen to the Podcast</a></li> <li><a href="/enrich/en/v3i2/ecosystems-help-evolution-to-4g-services/print" target="_blank">Print-friendly View</a></li> <li><a href="#related">See Related Materials</a></li> </ul> </div> <p></p> <p>As operators begin to deploy Long Term Evolution (LTE) and WiMAX, they face uncertain economic conditions along with necessary deployment costs. For example, Verizon Wireless has spent US $9.36 billion (€6.7 billion) on 4G spectrum. <a href="http://www.abiresearch.com/home.jsp" target="_blank">ABI Research</a> projects that an undertaking of this magnitude will need a further investment of US $20 billion (€14.4 billion) to fully deploy LTE. </p> <p>LTE’s all-IP core and self-optimized radio access network will significantly reduce operating costs. However, business cases are built on revenue not cost savings. Companies must have a clear business case showing a high probability of recouping investments. This is why operators are focused on new revenue streams. </p> <p>Delivering new services quickly will require collaboration across an entire ecosystem. Operators are turning to vendor partners and members of the mobile value chain to assist in developing new services. Innovation will be key to growing revenue and increasing market share. <script language="javascript"> function toggle() { var ele = document.getElementById("toggleText"); var text = document.getElementById("displayText"); if(ele.style.display == "block") { ele.style.display = "none"; text.innerHTML = " (Click to continue)"; } else { ele.style.display = "block"; text.innerHTML = " (Hide)"; } } </script> <a id="displayText" href="javascript:toggle();"> (Click to continue)</a></p> <div id="toggleText" style="display: none"> </p> <h3>Accelerating development and deployment of 4G services</h3> <p>Today, many companies still develop applications in silos. These companies can greatly benefit by partnering with other organizations to rapidly create innovative solutions with mass-market appeal. A first-to-market advantage with compelling services is imperative to win. </p> <p>Apple’s iPhone ^{[<a href="#footnotes">1</a>]} is a good example of a device that combined various technologies and applications already in use to create a compelling product. The same concept could be adopted on a wider scale. It would offer collaboration among multiple partners to develop innovative, easy-to-use services. The partners would provide expertise in different areas of the wireless industry such as network infrastructure, devices, applications and services.</p> <p>A multi-industry ecosystem model can provide an open community of members working together to create a framework to deliver timely ultra-high-bandwidth [...] Strong vendor partnerships and ecosystems are essential in developing the next generation of services. The market will determine the winners. Enriching Communications - Alcatel-Lucent 8:17 3G Services, 4G LTE, 4G Services, IMS Devices, In-Vehicle Entertainment, Multi-Industry Ecosystems, ng Connect, Rich Communications Suite, Widget-Based Applications, Pre-Integrated Solutions no http://www2.alcatel-lucent.com/enrich/en/v3i2/partnerships-a-case-of-enlightened-self-interest/ http://www2.alcatel-lucent.com/enrich/en/v3i2/partnerships-a-case-of-enlightened-self-interest/#comments Wed, 16 Sep 2009 19:32:57 +0000 mcorkum http://www2.alcatel-lucent.com/enrich/en/?p=385 http://www2.alcatel-lucent.com/enrich/en/v3i2/partnerships-a-case-of-enlightened-self-interest/feed/ <h3>Competition vs. collaboration</h3> <p>I’m sure there are industry players skeptical about partnering. After all, some partnerships call for teamwork with competitors. How can that work? With increased competition, how can we guard intellectual property and market share in a partnership environment?</p> <div class="engage"> <h5>Engage</h5> <ul> <li><a href="#rate">Rate this Article</a></li> <li><a href="#leavecomment">Comment on this Article</a></li> <li><a href="#viewcomment">View Comments</a></li> <li class="podcast"><a href="/enrich/en/wp-content/themes/alcatel-lucent/lightbox/podcasts/podcast_v3i2_partnerships.html" rel="shadowbox;height=240;width=560" title="Enriching Communications - Podcast Player">Listen to the Podcast</a></li> <li><a href="/enrich/en/v3i2/partnerships-a-case-of-enlightened-self-interest/print" target="_blank">Print-friendly View</a></li> <li><a href="#related">See Related Materials</a></li> </ul> </div> <p></p> <p>Hewlett-Packard has partnered with many of the major telecommunications suppliers over the years. The reason we keep partnering is because industry partnerships benefit all members when a spirit of collaboration and openness exists. In most cases, the technologies involved are standards-based, so intellectual property is never really threatened.</p> <p>Given the rate at which our industry is evolving, it is more important than ever to share information rather than to hoard it. The complexity of new solutions based on ubiquitous broadband access is considerable, spanning devices, clients, access, services and a host of supporting business and operational systems. Few of us have the resources to go it alone and successfully own a new market; it simply makes more sense to work together, rather than wasting limited resources chasing the same goals. <script language="javascript"> function toggle() { var ele = document.getElementById("toggleText"); var text = document.getElementById("displayText"); if(ele.style.display == "block") { ele.style.display = "none"; text.innerHTML = " (Click to continue)"; } else { ele.style.display = "block"; text.innerHTML = " (Hide)"; } } </script> <a id="displayText" href="javascript:toggle();"> (Click to continue)</a></p> <div id="toggleText" style="display: none"> </p> <h3>Strength in numbers</h3> <p>We know that by pooling the rich complementary capabilities of a broad range of players, the collective expertise and experience benefits everyone. </p> <p>The 1st task is to achieve a working alliance. Then, a path is open to develop field-proven, standards-compliant, widely available products and services. This paves the way for quicker industry and market acceptance. And it means end users—who pay our wages—are better served. They have access to many competitive solutions with the latest technology.</p> <p>In short, partnerships create a synergy to rapidly bring new accepted products and services to market, delivering expanded business opportunities to all involved players.</p> <p>For Hewlett-Packard, partnerships are a case of enlightened self-interest. We can satisfy new customer demands and expand our business without the need to invest in areas outside our chosen competitive arena.</p> <p>Partnerships are now a fixed part of our corporate culture—standard operating procedure for us. Our list of partnerships, alliances and ecosystems across all industry sectors is long and distinguished. </p> <h3>Specific benefits from specific partnerships</h3> <p>Hewlett-Packard partnerships continue to bear fruit. We invest our time and resources because [...] Hewlett-Packard believes cooperative partnerships help individual companies keep up with innovation and expand their business. Enriching Communications - Alcatel-Lucent 6:44 4G, All IP, ng Connect, Wireless Broadband, 4G Wireless, LTE, Next Generation LTE, Ubiquitous Broadband, HP no http://www2.alcatel-lucent.com/enrich/en/v3i2/ecosystems-vital-to-lte-enabled-applications-in-both-developed-and-emerging-markets/ http://www2.alcatel-lucent.com/enrich/en/v3i2/ecosystems-vital-to-lte-enabled-applications-in-both-developed-and-emerging-markets/#comments Wed, 16 Sep 2009 19:32:40 +0000 mcorkum http://www2.alcatel-lucent.com/enrich/en/?p=382 http://www2.alcatel-lucent.com/enrich/en/v3i2/ecosystems-vital-to-lte-enabled-applications-in-both-developed-and-emerging-markets/feed/ <p>So what kind of ecosystems are we talking about? We’re talking about business and development relationships between strategic, multidisciplinary companies from different industries, working together to jump-start innovation and bring new solutions to market. </p> <div class="engage"> <h5>Engage</h5> <ul> <li><a href="#rate">Rate this Article</a></li> <li><a href="#leavecomment">Comment on this Article</a></li> <li><a href="#viewcomment">View Comments</a></li> <li class="podcast"><a href="/enrich/en/wp-content/themes/alcatel-lucent/lightbox/podcasts/podcast_v3i2_ecovital.html" rel="shadowbox;height=240;width=560" title="Enriching Communications - Podcast Player">Listen to the Podcast</a></li> <li><a href="/enrich/en/v3i2/ecosystems-vital-to-lte-enabled-applications-in-both-developed-and-emerging-markets/print" target="_blank">Print-friendly View</a></li> <li><a href="#related">See Related Materials</a></li> </ul> </div> <p></p> <p>Is this a new concept? Not really, but what is new is the chance for industries across the value chain to collaborate and create real end-user value.</p> <p>For example, the <a href="http://www.etcenter.org/" target="_blank">Entertainment Technology Center@USC</a> brings together entertainment, consumer electronics, technology, and services industries to undertake research and discuss topics focused on the creation, distribution, and consumption of entertainment. One of their efforts, the 3D Consumer Experience Project, brings together creative industries with product and service providers to develop ways to effectively deliver the 3D movie experience in other environments, such as in the home or on personal devices.</p> <p>Another ecosystem initiative is the <a href="http://www.decellc.com/" target="_blank">Digital Entertainment Content Ecosystem LLC</a>. This group of 20 companies has come together with a mandate to define and build a new standards-based digital media framework. DECE LLC’s goal is to address digital rights management in such a way that enables consumers to purchase digital content once and use it across a wide range of services and devices. </p> <p>These ecosystems are creating environments for members to come together to address consumer issues and expand business opportunities.</p> <p>Now is the perfect time to create business environments that support cooperative and collaborative innovation, especially when you consider the fact that Long Term Evolution (LTE) technology is on our doorstep. 4G and LTE offer standards that maximize mobile bandwidth and fuel a new generation of application enablement, but only if those applications can be supported effectively across the whole digital media value chain. <script language="javascript"> function toggle() { var ele = document.getElementById("toggleText"); var text = document.getElementById("displayText"); if(ele.style.display == "block") { ele.style.display = "none"; text.innerHTML = " (Click to continue)"; } else { ele.style.display = "block"; text.innerHTML = " (Hide)"; } } </script> <a id="displayText" href="javascript:toggle();"> (Click to continue)</a></p> <div id="toggleText" style="display: none"> </p> <p>What we need now—and for the near future—is to overhaul our understanding of our business. Inter-company teamwork will define success as we move toward the next decade of achievement. Ecosystems offer a preview of this collaborative approach and will help us more rapidly assess new trends and meet emerging demands.</p> <p>The <a href="http://www.ngconnect.org/" target="_blank">ng Connect Program</a> offers a new and [...] Ecosystems will be key to bring new solutions to market, define new business models and create legal frameworks as our industry moves toward LTE. Enriching Communications - Alcatel-Lucent 9:31 4G, Long Term Evolution, LTE, Mobile Bandwidth, Multi-Industry Ecosystems, ng Connect, Next Generation Services, Pre-Integrated Offerings, Application Enablement, LTE Ecosystem no http://www2.alcatel-lucent.com/enrich/en/v3i2/georgia-tech-destined-for-4glte/ http://www2.alcatel-lucent.com/enrich/en/v3i2/georgia-tech-destined-for-4glte/#comments Fri, 24 Jul 2009 11:00:26 +0000 mcorkum http://lamp-internet-qa.web.alcatel-lucent.com/enrich/en/?p=279 http://www2.alcatel-lucent.com/enrich/en/v3i2/georgia-tech-destined-for-4glte/feed/ <h3>A center of innovation</h3> <p>To paraphrase the University’s fight song, we have been providing the world with a “heck of an engineer” ^{[<a href="#footnotes">1</a>]} since 1885. New wireless technologies like 4G/Long Term Evolution (LTE) will be key in allowing us to continue to enrich this great tradition.</p> <div class="engage"> <h5>Engage</h5> <ul> <li><a href="#rate">Rate this Article</a></li> <li><a href="#leavecomment">Comment on this Article</a></li> <li><a href="#viewcomment">View Comments</a></li> <li class="podcast"><a href="/enrich/en/wp-content/themes/alcatel-lucent/lightbox/podcasts/podcast_v3i2_georgia.html" rel="shadowbox;height=240;width=560" title="Enriching Communications - Podcast Player">Listen to the Podcast</a></li> <li><a href="/enrich/en/v3i2/georgia-tech-destined-for-4glte/print" target="_blank">Print-friendly View</a></li> <li><a href="#related">See Related Materials</a></li> </ul> </div> <p></p> <p>Georgia Tech is “…preparing students to use their innovative skills and strong work ethic to solve real-world problems and improve the lives of people around the globe.” ^{[<a href="#footnotes">2</a>]} One of my goals in fulfilling this mission is to ensure Georgia Tech innovators (including students, researchers, faculty and staff) have access to an advanced, diverse telecommunications infrastructure that is representative of the real world and related technologies including wireless. We call this collection of resources the Convergence Innovation Platform (CIP), part of our Georgia Tech Research Network Operations Center (GT-RNOC). </p> <p>Along with academic and business partners, we are leading the way — exploring, creating and nurturing what’s next. Ubiquitous wireless connection is a critical piece of the CIP initiative. It is critical because all-IP enablers such as 4G/LTE can multiply value in next-generation converged applications. <script language="javascript"> function toggle() { var ele = document.getElementById("toggleText"); var text = document.getElementById("displayText"); if(ele.style.display == "block") { ele.style.display = "none"; text.innerHTML = " (Click to continue)"; } else { ele.style.display = "block"; text.innerHTML = " (Hide)"; } } </script> <a id="displayText" href="javascript:toggle();"> (Click to continue)</a></p> <div id="toggleText" style="display: none"> </p> <h3>4G/LTE excites us</h3> <p>What excites us about 4G/LTE are its goals of:</p> <ul class="list-close"> <li>High throughput</li> <li>Low latency</li> <li>End-to-end IP</li> <li>Plug and play</li> <li>FDD and TDD support on the same platform</li> <li>Improved end-user experience</li> <li>Simple architecture enabling better use of radio spectrum and lower operating costs</li> <li>Seamless connection to existing networks including GSM, CDMA, WCDMA</li> </ul> <p>The roots of Georgia Tech’s Mobility and Convergence Innovation initiative within the GT-RNOC date to the 1996 Olympics in Atlanta. During the preparation for the games, our first cellular wireless carrier partnership was established. Our partnership with AT&T (formerly Bellsouth Mobility, then Cingular Wireless) has been ongoing since 1994. In 2006, the partnership adopted the CIP as a key, new component. Today many of the major carriers share an interest in the CIP. The GT-RNOC expects to partner with additional carriers later this year.</p> <p>The Wi-Fi network we launched with 30 Wi-Fi access points [...] Georgia Tech's CTO and Director of GT-RNOC, shares insights into how 4G/LTE will enable students and faculty to create a better future. Enriching Communications - Alcatel-Lucent 9:40 4G, LTE, long term evolution, end-to-end IP, all-IP, next-gen technology, academic, new wireless technologies, Convergence Innovation Platform, CIP, GT-RNOC, converged applications, CDMA, Wi-Fi, Next-gen technology, innovation, wireless, application http://www2.alcatel-lucent.com/enrich/en/v3i2/developed-and-emerging-markets-readying-for-lte/ http://www2.alcatel-lucent.com/enrich/en/v3i2/developed-and-emerging-markets-readying-for-lte/#comments Fri, 24 Jul 2009 06:54:16 +0000 mcorkum http://lamp-internet-qa.web.alcatel-lucent.com/enrich/en/?p=295 http://www2.alcatel-lucent.com/enrich/en/v3i2/developed-and-emerging-markets-readying-for-lte/feed/ <p>Mobile operators planning to implement Long Term Evolution (LTE) are looking for guidance to optimally evolve their next-generation networks, structure services and better serve key markets. And they’ll need the answers soon, because it’s looking like demand for 4G is strong. </p> <div class="engage"> <h5>Engage</h5> <ul> <li><a href="#rate">Rate this Article</a></li> <li><a href="#leavecomment">Comment on this Article</a></li> <li><a href="#viewcomment">View Comments</a></li> <li class="podcast"><a href="/enrich/en/wp-content/themes/alcatel-lucent/lightbox/podcasts/podcast_v3i2_developed.html" rel="shadowbox;height=240;width=560" title="Enriching Communications - Podcast Player">Listen to the Podcast</a></li> <li><a href="/enrich/en/v3i2/developed-and-emerging-markets-readying-for-lte/print" target="_blank">Print-friendly View</a></li> <li><a href="#related">See Related Materials</a></li> </ul> </div> <p></p> <p>According to Pyramid Research, based in Cambridge, Massachusetts, LTE subscriptions will reach 136 million by 2014, growing faster than any previous mobile standard to date. Subscriptions in the early stage will come from developed markets, such as Japan and the U.S., but China will lead in emerging markets, which will grow 30% faster than developed ones. (See Figure) ^{[<a href="#footnotes">1</a>]}</p> <p>When end users move to wireless broadband, what types of applications will people use? How will they use them? What will they expect from the applications? And how much will they pay for contracts, plans, advertising and monthly fees?</p> <p>To help mobile operators understand end-user expectations, the Alcatel-Lucent Market Advantage and Americas Marketing research teams are undertaking an extensive enterprise and consumer study to reveal end-user demand and willingness to pay for LTE-enabled applications. <script language="javascript"> function toggle() { var ele = document.getElementById("toggleText"); var text = document.getElementById("displayText"); if(ele.style.display == "block") { ele.style.display = "none"; text.innerHTML = " (Click to continue)"; } else { ele.style.display = "block"; text.innerHTML = " (Hide)"; } } </script> <a id="displayText" href="javascript:toggle();"> (Click to continue)</a></p> <div id="toggleText" style="display: none"> </p> <div class="article-image-float"> <img src="/enrich/en/images/LTE-adoption-emerging-developed-markets.jpg" class="article-full" alt="Pyramid Research diagram. 5-year global growth for LTE adoption in emerging and developed markets" width="270" height="305"><br /></p> <p class="caption-right">Breakdown of LTE adoption into emerging and developed markets</p> </div> <h3>Two waves of testing</h3> <p>Alcatel-Lucent is conducting LTE market research in Europe, Japan and North America. The ongoing study, which began in November 2008, enlists thousands of respondents, and is being conducted in two phases.</p> <p>In the first phase, respondents looked at descriptions of LTE-enabled applications and identified those most appealing for leisure and business activities. They offered detailed information on the quality of service expected from 4G as well as ideas for new or improved applications.</p> <p>The second phase of the study offers a prioritized list of applications (narrowed down in the first phase), and asks how much respondents would be willing to pay for the service, how they feel about advertising, and what plans and contracts they prefer. </p> <p>Phase 1 research has been completed in Japan and Europe. Both [...] LTE is approaching in both developed and emerging markets. Recent market research reveals findings about uptake, applications and willingness to pay. Enriching Communications - Alcatel-Lucent 9:37 4G, LTE, next generation, wireless broadband, market research, willingness to pay, key, developed markets, emerging markets, Alcatel-Lucent Market Advantage, LTE adoption, quality of service, video, mobile, video-based, location-based no http://www2.alcatel-lucent.com/enrich/en/v3i2/6-key-trends-driving-the-evolution-to-lte/ http://www2.alcatel-lucent.com/enrich/en/v3i2/6-key-trends-driving-the-evolution-to-lte/#comments Fri, 24 Jul 2009 06:00:54 +0000 mcorkum http://lamp-internet-qa.web.alcatel-lucent.com/enrich/en/?p=244 http://www2.alcatel-lucent.com/enrich/en/v3i2/6-key-trends-driving-the-evolution-to-lte/feed/ <h3>LTE is the technology of choice</h3> <p>LTE opens new possibilities for operators to improve their position in the wireless broadband value chain. Moving to LTE will help operators to thrive in the face of bandwidth constraints, commoditized voice-based revenue streams and competition from non-traditional players.</p> <div class="engage"> <h5>Engage</h5> <ul> <li><a href="#rate">Rate this Article</a></li> <li><a href="#leavecomment">Comment on this Article</a></li> <li><a href="#viewcomment">View Comments</a></li> <li class="podcast"><a href="/enrich/en/wp-content/themes/alcatel-lucent/lightbox/podcasts/podcast_v3i2_6trends.html" rel="shadowbox;height=240;width=560" title="Enriching Communications - Podcast Player">Listen to the Podcast</a></li> <li><a href="/enrich/en/v3i2/6-key-trends-driving-the-evolution-to-lte/print" target="_blank">Print-friendly View</a></li> <li><a href="#related">See Related Materials</a></li> </ul> </div> <p></p> <p>End-to-end LTE is based on a more efficient and cost-effective flat IP architecture with a lower total cost of ownership. As the first mobile standard developed to specifically carry data, LTE can reduce the cost of managing traffic surges on the network. Further, LTE networks will offer superior performance – higher peak rates for downloads and uploads and lower latency. This will allow service providers to:</p> <ul class="list"> <li>Offer faster data rates</li> <li>Deliver higher traffic allowances</li> <li>Increase mobile data services adoption</li> <li>Improve margins and average revenue per user (ARPU)</li> </ul> <p>On the revenue generation side, a more intelligent network infrastructure will provide a creative platform on which operators can enrich and monetize emerging mobile applications such as user-generated content, social networking, multiscreen HDTV, and gaming. This new network will provide the basis for exploring new business models and rapidly bringing new services to market. <script language="javascript"> function toggle() { var ele = document.getElementById("toggleText"); var text = document.getElementById("displayText"); if(ele.style.display == "block") { ele.style.display = "none"; text.innerHTML = " (Click to continue)"; } else { ele.style.display = "block"; text.innerHTML = " (Hide)"; } } </script> <a id="displayText" href="javascript:toggle();"> (Click to continue)</a></p> <div id="toggleText" style="display: none"> </p> <h3>Increasing demand for data</h3> <p>With the increasing use of bandwidth-intensive applications such as web browsing, network capacity is becoming constrained. A recent Alcatel-Lucent study of North American wireless network traffic (data only, no voice or VoIP) showed that, during a busy hour on one day, Web browsing consumed 33% of data-related airtime but 69% of bandwidth, while email used 30% of data airtime but only 4% of bandwidth (see Figure). ^{[<a href="#footnotes">1</a>]}</p> <div class="article-image-full"> <img src="/enrich/en/images/FA1_Relative-load-per-app-wireless-data-ntwk.jpg" class="article-full" alt="Alcatel-Lucent diagram showing breakdown of relative load per application, wireless data network"><br /></p> <p class="caption">Relative load per application in wireless data networks</p> </div> <h3>6 key trends to watch</h3> <p>While many drivers are fueling the increased growth of mobile data, following are 6 key trends that need to be watched.</p> <ol class="order"> <li><strong>Smart [...] The global mobile operator community is embracing LTE. Benefits of LTE include expanded revenue opportunities through new business models while reducing total cost of ownership. Enriching Communications - Alcatel-Lucent 8:40 LTE, long term evolution, end-to-end LTE, LTE technology, LTE networks, flat IP architecture, wireless broadband, business model, new business models, TCO, value chain, lower latency, intelligent network infrastructure, relative load, wireless, application, mobile, bandwidth, traffic, services no http://www2.alcatel-lucent.com/enrich/en/v3i2/meeting-the-enhanced-qos-challenge/ http://www2.alcatel-lucent.com/enrich/en/v3i2/meeting-the-enhanced-qos-challenge/#comments Fri, 24 Jul 2009 05:54:40 +0000 mcorkum http://lamp-internet-qa.web.alcatel-lucent.com/enrich/en/?p=290 http://www2.alcatel-lucent.com/enrich/en/v3i2/meeting-the-enhanced-qos-challenge/feed/ <p>Why is the speed and download rate of my public high-speed Internet (HSI) so variable? Why doesn’t TV over the Web look like HDTV, and why do video calls over the Internet have inconsistent quality? Why are multi-user, interactive online games sometimes ruined in an instant by network quality issues?</p> <div class="engage"> <h5>Engage</h5> <ul> <li><a href="#rate">Rate this Article</a></li> <li><a href="#leavecomment">Comment on this Article</a></li> <li><a href="#viewcomment">View Comments</a></li> <li class="podcast"><a href="/enrich/en/wp-content/themes/alcatel-lucent/lightbox/podcasts/podcast_v3i2_qos.html" rel="shadowbox;height=240;width=560" title="Enriching Communications - Podcast Player">Listen to the Podcast</a></li> <li><a href="/enrich/en/v3i2/meeting-the-enhanced-qos-challenge/print" target="_blank">Print-friendly View</a></li> <li><a href="#related">See Related Materials</a></li> </ul> </div> <p></p> <p>Great questions! They share an answer. You have experienced the inconsistency of “best effort” delivery without Quality of Service (QoS) guarantees. The good news is that help is on the way and it can be a win/win/win for:</p> <ul class="list"> <li>End users</li> <li>Network operators, both mobile and fixed wireless</li> <li>Third-party services and applications providers</li> </ul> <h3>What is QoS and who cares? </h3> <p>QoS refers to a broad set of capabilities and parameters for controlling:</p> <ul class="list"> <li>Upstream & downstream bandwidth – the amount of communication pipe capacity allocated or allowed</li> <li>Latency and jitter – consistent response times crucial to a smooth real-time experience </li> <li>Service quality – information loss, service responsivity and continuity </li> </ul> <p>It provides the quality that we, as users, experience with MP3s or DVDs and that we want to have on the Web. <script language="javascript"> function toggle() { var ele = document.getElementById("toggleText"); var text = document.getElementById("displayText"); if(ele.style.display == "block") { ele.style.display = "none"; text.innerHTML = " (Click to continue)"; } else { ele.style.display = "block"; text.innerHTML = " (Hide)"; } } </script> <a id="displayText" href="javascript:toggle();"> (Click to continue)</a></p> <div id="toggleText" style="display: none"> </p> <p>Historically, QoS has not been a priority for the Internet and traffic has been treated as “best effort.” Services like email and downloaded audio and video traditionally have not required real-time delivery. This means that pipe size, packet flow, packet loss, service consistency and delay were unspecified or unenforced. Even though the need for QoS for real-time communications and interactive or streaming video services has long been recognized – since the beginnings of network design, in fact – no simple way to effectively implement it for HSI traffic has been available. </p> <p>Nearly all information today is digitized and transported via streams contained in IP data packets. A network with QoS prioritizes the path and amount of bandwidth allocated to each set of packets. It also executes rules for processing and allocating packets to these quality-assured paths. Real-time applications like voice calls and video streaming require that everything must arrive. It must also be there at the right time and in the right order. </p> <p>Today video is exploding. Approximately 35% of traffic on the Internet is associated with video-related peer-to-peer file [...] The challenges created by the lack of QoS on today’s Internet and wireless networks can be overcome. This will create a win/win/win for network operators, ACP’s and users. Enriching Communications - Alcatel-Lucent 11:14 flat-IP architecture, 4G, Enhanced QoS, HDTV, HSI, High Speed Internet, LTE, QoS, application enablement, flat-IP network, innovative business models, internet, mobile gaming, online games, online gaming, quality of experience, quality of service, video, web TV, wireless, bandwidth, services, latency no