15 Mar 2010

South-by what? Alcatel-Lucent rocks SXSW 2010

By Mike Maney, Director, Influencer Management, Alcatel-Lucent

Every March, developers and digerati descend on Austin for an event unlike any other. That event is South by Southwest Interactive (here’s a report by CNN).

At it’s core, SXSW (or South-by, as it’s more commonly referred by past attendees) is a non-stop, two-week gathering of geeks, musicians and film makers (with a healthy handful of celebrities from each group thrown in for good measure). It’s the event that spawned hot technologies such as Twitter and FourSquare. And this year, it hosted another hot company: Alcatel-Lucent.

We’re down in Austin for the first time, rocking an unbelievably popular and creative lounge and talking to what seems like a constant barrage of developers and attendees about what it means to bridge the telco and Web 2.0 worlds. Day One saw more than 200 “what app would you build?” ideas posted to our ideation wall, a highly interactive ideation session captured by our graphical facilitator, and 11 entrants in our first ever App Idol contest (where two lucky contestants took home Bose Sounddocks). Day Two saw an even more vibrant contest and a continually packed lounge (and even more discussion).

If you’re at SXSW, stop into the ElevenAPI lounge (see Spinal Tap for the pop culture reference). If you’re not, check out the video below from Day One:

 
 

One Response to South-by what? Alcatel-Lucent rocks SXSW 2010

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  1. Allon Gladstone says:
    March 15, 2010 at 11:33 AM

    I never thought I would see the day where Alcatel-Lucent and cool would be in the same sentence…a dawn of a new era.

    Reply

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