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MWC 2010: The year of the developer
The Alcatel-Lucent booth at Mobile World Congress
By Karl Bream, Head of Corporate Strategic Marketing, Alcatel-Lucent
I spent only 24 hours at MWC this year and during that period garnered two observations. I will cover them in two posts. The first observation for this post is that while last year was the year of the app store at MWC, this year is clearly the year of the developer. There was much more focus on the developers as an audience and potential customer/partner of the service provider this year. This is a clear indicator that service providers have begun to formulate the possibilities around business transformation – more specifically the business model shifts that are hitting the industry.
This is great news. As an industry issue, application enablement and the shift in business models are a problem of synchronicity. Service providers cannot do it alone. ACPs cannot do it alone. Developers cannot do it alone. And network vendors cannot do it alone. We all need to change in synchronicity and MWC 2010, with the strong developer theme, is an indicator that things are coming together now across all the players that all need to jump at the same time.
- Categories: | Market and trends, Partners and customers
3 Responses to MWC 2010: The year of the developer
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Maybe I’m missing the nuance between the 2009 Year of the App Store vs 2010 Year of the Developer. Who do you think was writing all the apps? Why the SW developers of course. Are you suggesting they now come out from the shadows? Most SW developers I know don’t crave the spotlight. The on-slaught of app stores has actually sparked considerable creativity, more than a bit of entrepreneurship, and new opportunities. All good things if you’re a talented developer. More support for them is always a good thing.
To me there was a distinction between the two years. In 2009, the focus was more on the storefront itself. Last year several new storefronts were announced while the promotion continued around several that existed previously. In 2010, I observed a focus that went beyond the storefront. I saw more developer tools, sandboxes, aggregation services, and marketing services being discussed that make things more frictionless and easy for the development community. So for me 2009 was more focused on the app store, while 2010 was the year of the developer.
Hey Jim – the difference is HUGE! We have been promoting the value of developers for years and have been getting a flat forward from banging our heads against closed doors . Of course, developers are the ones developing the apps – the problem is the big boys didn’t value the effort and certainly didn’t reward it properly (and still a way to go). Developer Programs are finally being recognized internally by the Clevel and are getting more funding for their efforts. So it’s all good and should get better for 2010!