The Alcatel-Lucent booth at Mobile World Congress
By Karl Bream, Head of Corporate Strategic Marketing, Alcatel-Lucent
I spent only 24 hours at MWC this year and during that period garnered two observations. I will cover them in two posts. The first observation for this post is that while last year was the year of the app store at MWC, this year is clearly the year of the developer. There was much more focus on the developers as an audience and potential customer/partner of the service provider this year. This is a clear indicator that service providers have begun to formulate the possibilities around business transformation – more specifically the business model shifts that are hitting the industry.
This is great news. As an industry issue, application enablement and the shift in business models are a problem of synchronicity. Service providers cannot do it alone. ACPs cannot do it alone. Developers cannot do it alone. And network vendors cannot do it alone. We all need to change in synchronicity and MWC 2010, with the strong developer theme, is an indicator that things are coming together now across all the players that all need to jump at the same time.